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New website | What services and design upgrades have we done?

By 16 September 2016 139 Views No comments

New website | What services and design upgrades have we done?

We hope you have or will take a look around our new website design. Not forgetting our newest addition to our services. Beatport top 100 chart guarantees.

With exquisitely executed mobile optimisations to suit all devices, new landing pages within our main sections and services, we’re proud to open the doors of Producer Factory 4.0 to the world.

Ghost producing website interview | Producer Factory

By sandro junker 19 August 2015 535 Views No comments

Why did you set up your service? What demand did you notice?

Producer Factory was created from our understanding of the electronic dance music industry. One of our original team members is a music producer and DJ, who himself also worked on the side as a Ghost Producer for another DJ to bring in extra money to fund new equipment to further his own production career. Considering the investment needed to establish a suitable studio to work on top quality music tracks, any extra income is welcome.

Music Studios can vary in cost from a few thousand pounds, up to an unimaginable fee for a world class studio hosting recording sessions of the best. For this reason, music producing as a hobby is a very expensive one. So it’s wise to turn it into as much of a profession as possible to simply balance the outgoings. As we all know, the music industry is a tough business to become a successful part of. It requires a lot of expertise and knowledge within multiple areas. Let’s break it down into chunks.

Firstly, you have the creation of music concepts and ideas that then must be turned into a solid production and/or recording. Let’s obviously focus on our market, the production side of things. To achieve top quality results, one must be skilled in using the equipment and software available today and stay up to date with any new changes and developments. This takes its time in itself to master and achieve.

Music producers don’t become the best over night, like some acts wish us to believe. I can pretty much assure you that any DJ whose age is regarded as young within the industry hasn’t be able to master the production process, as well as we consumers may believe. Also being considered whilst conveying the production side of things, the aggressive climb up the charts are helped by the use of Royalty held components of older hits being reused in newer versions. This is a tool used by only the largest and longest standing record labels and hence, associated artists. This may be a vocal or guitar layer, or both.

Secondly, there is the branding to consider. In this section I’ll include marketing also. As a DJ, one must get ones DJ alias and brand name out into the industry to be noticed.

One can of course post tracks on various platforms and hope for the best, post stories and event calendars as well as even paying to have banners of the next EP release spread throughout the web. The common way for most DJs is to proceed down the free channels of advertisement. Offer gifts and perform as much as possible. To get these bookings is a challenge in itself and requires time and connection building to achieve. Having then the DJ brand printed on thousands of flyers without charge is a truly beneficial route towards getting noticed. This then leads me on to the next point.

Thirdly, the DJ must be able to perform well, create a mix and generate an atmosphere whilst on-stage. This part is truly character based and honestly, many people don’t like to face large crowds and shy away from the frontman position, whist preferring to focus on point 1 or 2.

Djing is a skill set of it’s own and some really are able to take it to the next level. These individuals are performers and entertainers. Fun to be around and excellent hosts for an hour or so at an event. Preparing the DJ set and creating an individual style of ones own to be remembered the day after is a huge task and requires much attention, as this is effectively the signature of the brand name. This point is effectively the main money generator and needs to be upheld vigorously.

So let’s focus on these points as an entity and realise that clashes do occur. Skill sets for music producing are longterm investments of time and of course money. Creating music is very time consuming, especially if one wishes to be the best. This is basically a full-time job in itself and not everyone who is open and wishes to travel the world, are adapted to sitting for long periods of time in a studio, from sunset to sunrise and back again.

The second point is also a segment of it’s own, but can be managed mainly by showing up and presenting oneself well, online or offline. This of course takes time and requires openness and accessibility, which a studio bound individual can rarely achieve at the level required to promote oneself efficiently and regularly.

The third point of DJing requires an open and energetic person, who doesn’t shy away from backlash or incidents. Gets back up when knocked down and becomes the face to the brand itself. The DJ takes the brunt of all segments mentioned here and deserves the admiration received today. So all these segments require a breakup of workload, split between the experts who can make the most out of each.

Behind any frontman or woman lies a team of individuals who make the brand what it is. We at Producer Factory focus on the music production side, hand-picking only the best Producers from the submissions we get. Achieving only about a 3-5% acceptance rate at times.

With our brand becoming more and more recognised, the quality of submissions have increased dramatically and we have producers that all would recognise and know as being the best out there. We’re so unbelievably proud of our team and group of creative individuals and also of our customers who take the work and top quality tracks to where they need to be. In the charts.

Let’s pretend I want a Beatport Number 1. (Maybe I do!) I get in touch with you and ask you to produce something for me. What happens then? How much does it cost; how long will it take?

Ok, this is obviously pretty much what all clients want from us. We are of course realistic. To achieve a number one takes a lot of time and it also requires a music label I think most cases. To release on Beatport, one must be signed to a distribution agency that has access to Beatport and the release program. So, if you’re not associated with one, then we would recommend starting there first. We would then recommend building up your music portfolio by using our experts and fanbase as much as possible. One must remember that a brand name is only of value if it has recognition and sellable assets associated with it. If your name has 20’000 fans adjoined to it and multiple successful releases otherwise, as well as great performances, then it’ll be easier to become a part of these organisations. From scratch, the main thing that will carry you is the music you have. So to start with, you will require a track that simply blows people away. I won’t specify an exact fee, as it really does depend on the workload involved. We have produced tracks custom made for our clients costing £299, all the way up to well over £2000. Things to consider are vocal integration, stems made, ideas and complexity. Finding the suitable producer is then an ease with quality descriptions. The process then passes with a breeze.

This is our client process:

Step 1: The client provides us with a description and example links of tracks similar to their style. The links may include projects they’ve been working on that need the quality work over, or remix packs for remixing rightfully received. Once we have a clear understanding, then a quote will be given.

Step 2: Our clients then receive demos of the progress to which they may comment. This includes a discussion with the producer helping refine any ideas and even create complex new signature sounds.

Step 3: Once all is given the ok we proceed to the final process of mixing and mastering, this leads onto the delivery of files. Extra files can be purchased additionally, but the master WAV and stems are included.

I have to say, though providing these steps as if written in stone, we are very adaptable and admit that every client is individual. Our customer service is renowned and appreciated by many. If you’re uncertain of how to proceed Peter, then please feel free to discuss this with our customer service agents. We’re more than happy to help the busy, the inspired and the creative.

I know you can’t tell me names — but are there any success stories or achievements you’ve noticed with tracks you’ve sold to people?

Yes, there certainly are from both sides of the fence. We have success stories in our blog coming from producers and from DJ clients. Please feel free to reference them, or copy and paste the parts you find interesting. Here are the links:

DJ success: http://producerfactory.com/dj-collaboration-with-g...

Producer success: http://producerfactory.com/ghost-producer-benefits...

We also have a ghost producer who managed to top the charts with a certain type of track for the first time in over 10 years. We’re luck to have the best, that’s all I can say and very grateful to our team. Our service ensures client satisfaction and our producers ensure top quality results.

Some people would say: this is immoral. What would you say to that?

We can understand their perspective, but the problem is it’s common fact that teamwork is fronted by a brand name. It’s not new and to be the best, one must use the tricks of the best. We offer the tricks without the exclusivity behind closed curtains and hence level out the playing field. Why should the majority of new DJs suffer without help, when the top DJs have all the help they need? Levelling the playing field provides the industry with a greater array of new top quality productions that are now able to leach into the charts and provide greater variety to the commercially run industry all the great DJ brands should have the right to thrive in. We see acquisitions occurring constantly that tightens the grip further, with soon to be unreachable exclusivity within this beautifully artistic industry and it’s simply not fair. Producer Factory just wants great music to reach the consumers and the DJ brands able to get there to become successful. We’re only one part of 3 components as mentioned earlier, so it’s not all down to us and our work. We want to help the talented, the skilled and the driven in any way possible. Our support will not end here in this niche though. Time will tell what we have planned.

Where do you find your ghostproducers and writers, and how do they get paid?

We don’t actually look for ghost producers, they come to us. Our process then reviews their work and evaluates their capability to work with us. It also isn’t all down to the music they make, but a few other factors that become clear during the selection process. We pay them out using PayPal and also ensure that the process is as safe as possible for all involved. Details of this won’t be conveyed here, but are not true trade secret, I simply don’t wish to bore your readers with admin.

You have your ‘house of tracks’, where people can select a song they like. If your producers are making good music, why don’t they release it themselves‽

A very good question that can simply be answered in two parts. Previously I mentioned a DJ brand must have a signature sound. Producers are creative and they rarely always stick to producing exactly what they need for their alias, if they have one at all. A different style is useless to them, even if the production is excellent. There’s no way they can suddenly design a new DJ brand for each style they may happen to produce out of inspiration. Music is alive and flowing without restrictions and boundaries. We offer the chance to regain some income for their time and let the world experience music that may otherwise never be heard. We’re quite proud of that actually.

The other aspect is that perhaps the producer is not made to be a DJ. The personal preference is to produce music for oneself and why not help others and earn a bit on the side. Many of our producers work hours and days on their tracks, but only ask for little in return. It’s a passionate business to be in and not a harmful one. We’re not carelessly fracking for shale gas, just creating music.

Ghostwriting has been in the news a lot recently because of accusations against Drake. Do you think it’s different in the world of hip-hop and R&B? Do people expect those artists to be genuine, and why?

Oh I really hope not. I myself liked to rap when I was younger. I tried producing and life took the time away from being able to spend hours learning and working on my tracks. I was pretty useless at producing, but my melodic creativity, verbal and lyrical skills as announced by my friends was apparently good. I wish I had a producer at that time to help me make my style a reality, I’m sure many would have enjoyed it. In terms of Drake or anyone else, he as the example given by you here is very talented and very busy travelling the world promoting and earning the label money as defined in a written contract. At that level it’s truly another world and they get what they can from the investments made before the winning streak dries up. It’s commercialism and honestly, I think here we’re talking about a whole different machine powering an artist. I’m not just talking about the music, I’m talking about the main 3 points given earlier and guessing about 20 people at least are working in conjunction with this brand name you have suggested me to comment on. Anyways, whatever the truth is, his brand brings joy to millions and that’s what counts.

Do you see this market getting bigger and bigger, or has it levelled off? If you think it’ll get bigger, why?

This market hasn’t been explored yet. Producer Factory has just scraped the surface, if that. We’re no large company that invests millions in marketing, but the potential is huge if done right. The problem with the growth since we’ve been online, are the competition who are riding our wave and giving the business a bad name. The amount of clients I’ve had write to our service with refunds in hand (if lucky) hoping to redeem their ideas and keep their creative music alive is astonishing. Luckily they leave happy from our house of tracks and ghost productions. About the growth expectations, there is certainly potential of this. As more people seem to idealise stars these days, thanks to social media, there is and will continue to be a massive influx of new entries into this business. Hence requiring more individualism to stand out from the masses. The industry is squeezing itself into this channel and it’s inevitable that teamwork will be needed more often, the more difficult it gets. The earlier one establishes oneself, the better.

Are you in competition with sites like PrecisionWritten? Who’s best‽

No, Producer Factory is not in competition with them. Hadn’t actually even heard of this creative site. Thank you for sharing this with us.

I really hope we’ve been able to convey our standpoints well and to your satisfaction. It’s been a pleasure and wish you the best of success with your post. We hope it’ll be positive for us for once, but of course don’t expect miracles. It’s a tough business to be in and we were aware of this from the start. I’ll never forget the first 72 hours of being online in 2013, that’s for sure, but that’s another story.

Ghost production blog new on Producer Factory

By 16 May 2014 433 Views No comments

Ghost production blog